The age-old saying you never get a second chance to make a first impression may have been coined decades ago but it still remains true today. As a sales associate, that first impression will more often than not be through email or text message due to customers’ contact preferences. Because so much is lost in…Read More
Becoming a top sales associate isn’t all about hard work it’s about smart work. Most highly successful salespeople don’t have to work as hard as those who may be striving to reach the higher ranks and successes. The difference between the highly successful sales associates and the ones that are working so hard and possibly…Read More
Talking to prospective customers on the phone is inevitable in the sales industry. If you are comfortable on the phone you are already ahead of many others who do their best to avoid this type of prospecting. Getting on the phone with a potential customer doesn’t have to be a stressful situation, especially if you…Read More
Buying and selling today, regardless of what your product is, is drastically different now than it was 50 years ago. Door-to-door selling is a thing of the past and most companies and products have ways to do most of the shopping or preliminary information harvesting online and without the presence of a salesperson. This is…Read More
Starting a new career in automobile sales can be both exciting and nerve-wracking, especially if you’ve never done it before. If you are new to the automobile industry, you may be thinking about the best way to interact with the customers that come to the dealership. There are many things you can do to be the…Read More
If you are not actively providing options for your Spanish speaking customers, you could be leaving a lot of money on the table. Some dealerships have Spanish versions of their websites which is a great way to reach the Hispanic community in a way they prefer. Not all dealerships have a separate Spanish version of…Read More
What do you know about your dealership’s website? The majority of car dealerships have websites that represent their businesses. Some websites can be very elaborate, allowing customers to get loan approvals, get trade-in values on a vehicle they’re trading in, browse through new and used cars, and everything in between. Other sites may be just…Read More
When a potential car buyer leaves your website, you want to give them something to remember. Leaving them with information about a special sale, discount, or promotion that they will benefit from will encourage them to come back or contact you directly when they are ready to purchase a vehicle. This is where ExitVue® can…Read More
Nothing grabs a consumer’s interest more than visually appealing graphics. Plenty of studies have been conducted on how images and colors appeal to consumers. No one wants to look at nothing but blocks of words and numbers. Not only is it boring, but it can be more difficult to understand as well, especially if there…Read More
One of the many unique things about the TradeVue® conversion platform is that once the car buyer has submitted their form to get their trade-in range, the dealer has all the information they need to have a quality lead, INCLUDING the specific vehicles the car buyer was interested in when they were browsing the…Read More
