Making the Most of 2018’s Automotive Predictions

2018 is underway and with the New Year comes a lot of predictions on how the automotive industry will change.  Are you ready for these changes? If you want to keep your dealership in the mainstream with car buyers it is necessary to keep abreast of what is going on in the industry and make…Read More

Spellcheck is not Enough

The age-old saying you never get a second chance to make a first impression may have been coined decades ago but it still remains true today. As a sales associate, that first impression will more often than not be through email or text message due to customers’ contact preferences.  Because so much is lost in…Read More