The age-old saying you never get a second chance to make a first impression may have been coined decades ago but it still remains true today. As a sales associate, that first impression will more often than not be through email or text message due to customers’ contact preferences. Because so much is lost in…Read More
Becoming a top sales associate isn’t all about hard work it’s about smart work. Most highly successful salespeople don’t have to work as hard as those who may be striving to reach the higher ranks and successes. The difference between the highly successful sales associates and the ones that are working so hard and possibly…Read More
In today’s society, people are busier than ever which makes getting in touch with them a challenge. One of the best ways to connect with your potential and existing customers is through email but it could end up in their spam folder or they could just delete it, thinking you are just trying to “sell”…Read More
One of the easiest ways to lose a sale is by not following up with your customers. There is a fine line between pestering them and being there to guide them to the sale. According to statistics posted by Dealer Refresh in August, 20171, as many as 90% of salespeople do NOT follow up with…Read More
Leads are a very important part of any business that sells a product or service. In the automotive industry, leads are great for matching up dealerships with the consumers who are looking to purchase a vehicle. The more leads a dealership gets, the more they can pass onto their sales associates and the more cars…Read More
Starting a new career in automobile sales can be both exciting and nerve-wracking, especially if you’ve never done it before. If you are new to the automobile industry, you may be thinking about the best way to interact with the customers that come to the dealership. There are many things you can do to be the…Read More
If you are not actively providing options for your Spanish speaking customers, you could be leaving a lot of money on the table. Some dealerships have Spanish versions of their websites which is a great way to reach the Hispanic community in a way they prefer. Not all dealerships have a separate Spanish version of…Read More
Adaptability is an essential quality to have as a sales associate. When you deal with a lot of customers on a regular basis, there is not a “one-size-fits-all” way to handle each customer. Unfortunately, not all sales associates understand this and make the mistake of having ONE way that they do business. It is important…Read More
One of the many unique things about the TradeVue® conversion platform is that once the car buyer has submitted their form to get their trade-in range, the dealer has all the information they need to have a quality lead, INCLUDING the specific vehicles the car buyer was interested in when they were browsing the…Read More
