Five Ways to Get Your Sales Strategy Ready for 2018

Buying and selling today, regardless of what your product is, is drastically different now than it was 50 years ago.  Door-to-door selling is a thing of the past and most companies and products have ways to do most of the shopping or preliminary information harvesting online and without the presence of a salesperson. This is…Read More

FCR: How All Trade-In Tools Should Be Measured

Automotive dealerships use many different methods to obtain quality leads for their sales associates. Standard methods include referrals, organic traffic on the internet, and paid advertising, among others. One of the most overlooked and under-estimated means of getting better quality leads on a regular basis is through the FCR from your website’s trade-in tool. Form…Read More