Starting a new career in automobile sales can be both exciting and nerve-wracking, especially if you’ve never done it before. If you are new to the automobile industry, you may be thinking about the best way to interact with the customers that come to the dealership. There are many things you can do to be the…Read More
If you are not actively providing options for your Spanish speaking customers, you could be leaving a lot of money on the table. Some dealerships have Spanish versions of their websites which is a great way to reach the Hispanic community in a way they prefer. Not all dealerships have a separate Spanish version of…Read More
What do you know about your dealership’s website? The majority of car dealerships have websites that represent their businesses. Some websites can be very elaborate, allowing customers to get loan approvals, get trade-in values on a vehicle they’re trading in, browse through new and used cars, and everything in between. Other sites may be just…Read More
When a potential car buyer leaves your website, you want to give them something to remember. Leaving them with information about a special sale, discount, or promotion that they will benefit from will encourage them to come back or contact you directly when they are ready to purchase a vehicle. This is where ExitVue® can…Read More
Adaptability is an essential quality to have as a sales associate. When you deal with a lot of customers on a regular basis, there is not a “one-size-fits-all” way to handle each customer. Unfortunately, not all sales associates understand this and make the mistake of having ONE way that they do business. It is important…Read More
Nothing grabs a consumer’s interest more than visually appealing graphics. Plenty of studies have been conducted on how images and colors appeal to consumers. No one wants to look at nothing but blocks of words and numbers. Not only is it boring, but it can be more difficult to understand as well, especially if there…Read More
Being a sales associate can have many challenges, especially in the automotive world where there are several sales associates in one place all with the same objective…to sell cars. It’s not enough just to show up in the morning, you have to be on top of your game in all areas so you can really…Read More
One of the many unique things about the TradeVue® conversion platform is that once the car buyer has submitted their form to get their trade-in range, the dealer has all the information they need to have a quality lead, INCLUDING the specific vehicles the car buyer was interested in when they were browsing the…Read More
Automotive dealerships use many different methods to obtain quality leads for their sales associates. Standard methods include referrals, organic traffic on the internet, and paid advertising, among others. One of the most overlooked and under-estimated means of getting better quality leads on a regular basis is through the FCR from your website’s trade-in tool. Form…Read More
