The age-old saying you never get a second chance to make a first impression may have been coined decades ago but it still remains true today. As a sales associate, that first impression will more often than not be through email or text message due to customers’ contact preferences. Because so much is lost in…Read More
One of the easiest ways to lose a sale is by not following up with your customers. There is a fine line between pestering them and being there to guide them to the sale. According to statistics posted by Dealer Refresh in August, 20171, as many as 90% of salespeople do NOT follow up with…Read More
Leads are a very important part of any business that sells a product or service. In the automotive industry, leads are great for matching up dealerships with the consumers who are looking to purchase a vehicle. The more leads a dealership gets, the more they can pass onto their sales associates and the more cars…Read More
If you are not actively providing options for your Spanish speaking customers, you could be leaving a lot of money on the table. Some dealerships have Spanish versions of their websites which is a great way to reach the Hispanic community in a way they prefer. Not all dealerships have a separate Spanish version of…Read More
When a potential car buyer leaves your website, you want to give them something to remember. Leaving them with information about a special sale, discount, or promotion that they will benefit from will encourage them to come back or contact you directly when they are ready to purchase a vehicle. This is where ExitVue® can…Read More
Nothing grabs a consumer’s interest more than visually appealing graphics. Plenty of studies have been conducted on how images and colors appeal to consumers. No one wants to look at nothing but blocks of words and numbers. Not only is it boring, but it can be more difficult to understand as well, especially if there…Read More
One of the many unique things about the TradeVue® conversion platform is that once the car buyer has submitted their form to get their trade-in range, the dealer has all the information they need to have a quality lead, INCLUDING the specific vehicles the car buyer was interested in when they were browsing the…Read More
