The age-old saying you never get a second chance to make a first impression may have been coined decades ago but it still remains true today. As a sales associate, that first impression will more often than not be through email or text message due to customers’ contact preferences. Because so much is lost in…Read More
Becoming a top sales associate isn’t all about hard work it’s about smart work. Most highly successful salespeople don’t have to work as hard as those who may be striving to reach the higher ranks and successes. The difference between the highly successful sales associates and the ones that are working so hard and possibly…Read More
Leads are a very important part of any business that sells a product or service. In the automotive industry, leads are great for matching up dealerships with the consumers who are looking to purchase a vehicle. The more leads a dealership gets, the more they can pass onto their sales associates and the more cars…Read More
What do you know about your dealership’s website? The majority of car dealerships have websites that represent their businesses. Some websites can be very elaborate, allowing customers to get loan approvals, get trade-in values on a vehicle they’re trading in, browse through new and used cars, and everything in between. Other sites may be just…Read More
Adaptability is an essential quality to have as a sales associate. When you deal with a lot of customers on a regular basis, there is not a “one-size-fits-all” way to handle each customer. Unfortunately, not all sales associates understand this and make the mistake of having ONE way that they do business. It is important…Read More
Nothing grabs a consumer’s interest more than visually appealing graphics. Plenty of studies have been conducted on how images and colors appeal to consumers. No one wants to look at nothing but blocks of words and numbers. Not only is it boring, but it can be more difficult to understand as well, especially if there…Read More
Being a sales associate can have many challenges, especially in the automotive world where there are several sales associates in one place all with the same objective…to sell cars. It’s not enough just to show up in the morning, you have to be on top of your game in all areas so you can really…Read More
One of the many unique things about the TradeVue® conversion platform is that once the car buyer has submitted their form to get their trade-in range, the dealer has all the information they need to have a quality lead, INCLUDING the specific vehicles the car buyer was interested in when they were browsing the…Read More
Automotive dealerships use many different methods to obtain quality leads for their sales associates. Standard methods include referrals, organic traffic on the internet, and paid advertising, among others. One of the most overlooked and under-estimated means of getting better quality leads on a regular basis is through the FCR from your website’s trade-in tool. Form…Read More
