There are several ways to contact prospective customers in today’s digital world. Customers communicate with family, friends, and businesses via email, texting, telephone, and even snail mail. Despite the popularity of digital communication, there is still a lot of potential in talking to customers on the phone. Many sales associates think that it’s virtually impossible…Read More
Becoming a top sales associate isn’t all about hard work it’s about smart work. Most highly successful salespeople don’t have to work as hard as those who may be striving to reach the higher ranks and successes. The difference between the highly successful sales associates and the ones that are working so hard and possibly…Read More
Talking to prospective customers on the phone is inevitable in the sales industry. If you are comfortable on the phone you are already ahead of many others who do their best to avoid this type of prospecting. Getting on the phone with a potential customer doesn’t have to be a stressful situation, especially if you…Read More
One of the easiest ways to lose a sale is by not following up with your customers. There is a fine line between pestering them and being there to guide them to the sale. According to statistics posted by Dealer Refresh in August, 20171, as many as 90% of salespeople do NOT follow up with…Read More
What do you know about your dealership’s website? The majority of car dealerships have websites that represent their businesses. Some websites can be very elaborate, allowing customers to get loan approvals, get trade-in values on a vehicle they’re trading in, browse through new and used cars, and everything in between. Other sites may be just…Read More
Nothing grabs a consumer’s interest more than visually appealing graphics. Plenty of studies have been conducted on how images and colors appeal to consumers. No one wants to look at nothing but blocks of words and numbers. Not only is it boring, but it can be more difficult to understand as well, especially if there…Read More
One of the many unique things about the TradeVue® conversion platform is that once the car buyer has submitted their form to get their trade-in range, the dealer has all the information they need to have a quality lead, INCLUDING the specific vehicles the car buyer was interested in when they were browsing the…Read More
Automotive dealerships use many different methods to obtain quality leads for their sales associates. Standard methods include referrals, organic traffic on the internet, and paid advertising, among others. One of the most overlooked and under-estimated means of getting better quality leads on a regular basis is through the FCR from your website’s trade-in tool. Form…Read More
