There are several ways to contact prospective customers in today’s digital world. Customers communicate with family, friends, and businesses via email, texting, telephone, and even snail mail. Despite the popularity of digital communication, there is still a lot of potential in talking to customers on the phone. Many sales associates think that it’s virtually impossible…Read More
2018 is underway and with the New Year comes a lot of predictions on how the automotive industry will change. Are you ready for these changes? If you want to keep your dealership in the mainstream with car buyers it is necessary to keep abreast of what is going on in the industry and make…Read More
The age-old saying you never get a second chance to make a first impression may have been coined decades ago but it still remains true today. As a sales associate, that first impression will more often than not be through email or text message due to customers’ contact preferences. Because so much is lost in…Read More
Talking to customers on the phone is a valuable tool to have in your arsenal. This type of contact is also called prospecting calls. Talking to a potential customer on the phone even just for five minutes can give you more information than multiple emails if you know how to handle those calls properly. Oftentimes…Read More
In today’s society, people are busier than ever which makes getting in touch with them a challenge. One of the best ways to connect with your potential and existing customers is through email but it could end up in their spam folder or they could just delete it, thinking you are just trying to “sell”…Read More
One of the easiest ways to lose a sale is by not following up with your customers. There is a fine line between pestering them and being there to guide them to the sale. According to statistics posted by Dealer Refresh in August, 20171, as many as 90% of salespeople do NOT follow up with…Read More
Leads are a very important part of any business that sells a product or service. In the automotive industry, leads are great for matching up dealerships with the consumers who are looking to purchase a vehicle. The more leads a dealership gets, the more they can pass onto their sales associates and the more cars…Read More
Starting a new career in automobile sales can be both exciting and nerve-wracking, especially if you’ve never done it before. If you are new to the automobile industry, you may be thinking about the best way to interact with the customers that come to the dealership. There are many things you can do to be the…Read More
If you are not actively providing options for your Spanish speaking customers, you could be leaving a lot of money on the table. Some dealerships have Spanish versions of their websites which is a great way to reach the Hispanic community in a way they prefer. Not all dealerships have a separate Spanish version of…Read More
What do you know about your dealership’s website? The majority of car dealerships have websites that represent their businesses. Some websites can be very elaborate, allowing customers to get loan approvals, get trade-in values on a vehicle they’re trading in, browse through new and used cars, and everything in between. Other sites may be just…Read More
